In most of sci-fi Holywood movie about dystopian world, it is typical to see flying cars, electric vehicle or cars that ride by them self. With a huge progress of nowadays science and technology, that dream is within our reach in the near future. ..well, not the flying cars.
US government and some private bodies initiate this research to find autonomous technology decades ago. It appears they are getting closer to make it come true. The next question will be, will it impact to how automotive business running? How the stake holders deals with it.
Before that, let see how close consumer expectation for this autonomous era. Please 2018 Global Automotive consumer study by Deloitte, below :
2018 Global Automotive Consumer Study
Exploring consumer trends on the future of automotive retail
As consumers entertain more options in meeting their transportation needs, how is the industry shifting to anticipate the future? For the last nine years, this study has helped identify automotive industry consumer behaviors and trends across countries and generations. Explore the latest insights to remain up to speed on the ever-evolving automotive retail industry.
Global automotive consumer trends
Our latest Global Automotive Consumer Study continues to examine consumer interest in advanced automotive technologies, including autonomous vehicles, and also delves into consumer expectations surrounding the purchase funnel, the dealer experience, and the digital shopping experience. Our latest study compares and contrasts consumer sentiment in markets worldwide.
- Consumer acceptance of fully autonomous vehicles is on the rise. In the United States, 47 percent of consumers feel autonomous vehicles will not be safe, compared to 74 percent in 2017.
- Chinese consumers appear most interested in vehicles with alternative powertrains; 61 percent would prefer a vehicle with a hybrid or some other form of alternative powertrain technology in their next vehicle.
- More than three-quarters of consumers in India would prefer to buy their next vehicle online directly from the original equipment manufacturer (OEM).